According to the World Travel & Tourism Council, tourism has been growing in the Argentine capital since 2002. In a survey by the travel and tourism publication Travel + Leisure Magazine in 2008, travelers voted Buenos Aires the second most desirable city to visit after Florence, Italy.

Due to the increase in the number of tourists to Buenos Aires and its favourable climate, there are more and more possibilities and activities to suit every tourist on every budget. These include. sporting events, (football matches at the famous Boca stadium) tango tours of all calibre and to suit every audience (including dinner and museum), cultural tours (learn about Eva Peron, the most quaint cafes, museums, become familiar with the vast variety of old and modern architecture), pub crawls in the most popular neighbourhoods of Palermo and San Telmo (ideal for fellow travellers to meet one another).

Buenos Aires is extremely accessible, not only because of the integrated transport system (metro, train and buses), but also because tour operators have caught onto the tourist's desire to see the city in different mediums - getting around with a downloaded MP3 audio guide, on an organised walking or bike tour, or on a sightseeing bus. English is widely spoken in Buenos Aires, but in the provinces communication can be a bit more difficult so nowadays Spanish lessons and courses of all levels and for varying purposes are readily available to help tourists really make the most of their stay. Since the city has become a top tourist destination, the cost of internal flights has drastically dropped in the last couple of years, and tourists can now enjoy the more remote, northern areas of Argentina for a good price.

Visitors may choose to visit a tango show, an estancia in the Province of Buenos Aires, or enjoy the traditional asado. New tourist circuits have recently evolved, devoted to famous Argentines such as Carlos Gardel, Eva Perón or Jorge Luis Borges. Due to the favorable exchange rate, its shopping centres such as Alto Palermo, Paseo Alcorta, Patio Bullrich, Abasto de Buenos Aires and Galerías Pacífico are frequently visited by tourists. Non-traditional tourist options such as downloadable MP3 tours of Buenos Aires and bike tours have recently gained popularity.

San Telmo is a frequently visited area south of the city, with its cobblestoned streets and buildings from the colonial era that attest to its long history. There are churches, museums, antique shops and "Antique Fairs" ('Ferias de Antigüedades') in historic Dorrego Square, where the streets on weekends are filled with performers such as tango dancers. The city also plays host to musical festivals, some of the largest of which are Quilmes Rock, Creamfields BA and the Buenos Aires Jazz Festival.